Along with Paris, London and New York, Milan has long been an international platform for the most important events of the fashion industry. It is here that the oldesttraditions of cult brands and the latest trends in the fashion world harmoniously coexist.
Milan also hosts arguablythe worlds most luxurious and important fashion-weeks. You can see fashion houses’ masterpieces and witness the rise of the new stars in the world of fashion design and beauty. Buyers and journalists from all over the world come to fashion shows in Italy. It-girls, models, brand ambassadors, fashion critics and the most eminent fashion photographers inundate the centre of Milan twicea year. Women’s collections are usually shown in February and September and men’s collections in January and June.
Traditionally 85 % of brands presented on Milan Fashion week runways are Italian – Dolce&Gabbana, Roberto Cavalli, Giorgio Armani, Fendi, Etro, Salvatore Ferragamo, Versace, Prada, Moschino, Gucci, Alberta Ferretti, Blumarine, Missoni among others.
The next Milan fashion week is on the 18-24th of September 2018. Fashion biggest fans and professionals will decamp to the Italian fashion capital to soak up the spring-summer 2019 trends.
Interestingly, Milan fashion-week shows off trends long before the season starts. Which means, all the trends that will be in fashion in autumn-winter 2020 will be unveiled during the fashion week in February 19-25, 2019, and the fashion items of the 2020 spring collection will be presented in September 17-23, 2019.
Historically, the women’s fashion show is the highlight of the international fashion calendar. All the hotels are booked in advance, tickets to top shows of high-profile designers are sold out, but there is almost as much going on in the streets of Milan as on the catwalks. Street style fashionistas parade the streets as if directly from the pages of fashion magazines. You too, you could be one of them and be featured in the best street style looks from Milan Fashion Week.
Fashion week is the reason why Italy attracts hundreds of thousands of tourists twice a year. If you’ve been to a Fashion Week in Milan once it will stay with you forever!